customellow

A neologism combining the meanings of ‘conventions,
customized clothing and Customary behavior’ associated
with the word ‘custom’ and the ‘smooth, luscious’
Sensations connoted by the word ‘mellow’ and is defined as
‘the sensual interpretation of classicism for young
gentlemen with a new style of youthful sensibility.’

Communicates with contemporary men by taking the timeless
fashion of gentlemen’s attire and observing it
through our own unique perspective and reinterpreting the
style to reflect the unique spirit of our times.